It's time for America's corporations to unlock opportunities for their businesses by giving Hispanic leaders and consumers a voice. When there is a lack of Hispanic leadership at the executive level, it translates down the line into the inability to create effective relationships and communication between the organization’s products/services and the fast-growing Hispanic consumer community. In other words, without a conduit to channel the authentic Hispanic voice and cultural values, your brand will be lost in translation.
CHL sees this dilemma as two sides of the same coin: developing Hispanic leaders and thought leaders on the inside out and products, services, and brands for Hispanic consumers from the outside in. Not only does this build brand loyalty with consumers, it forges a bond with the community that impacts recruitment efforts, employee retention, and executive leadership. Once established, corporations will have a cyclical connection from their business to the community and back again that continues to cement as their authentic voice and cultural values become more and more interwoven with their brands.
As a conduit to attaining a profitable Hispanic business model, the Summit will create awareness of the intrinsic value Hispanic leaders and consumers bring in today’s fiercely competitive global marketplace. Consequently, corporations will learn how to access the hidden Hispanic opportunity in order to increase and sustain profitability in this rapidly-emerging segment.
Set against a picturesque backdrop at the 106-acre Dolce Palisades in New York, the Summit, which is hosted by Johnson Graduate School of Management at Cornell University, will allow executives to maximize their strategic focus within a retreat-like setting during the two-day content-rich and highly collaborative program March 29-30, 2014.
This invitation-only Summit for senior executives will foster a more intimate, in-depth, open-forum dialog to discuss the overall economic Hispanic opportunity from consumer and employee perspectives as well as the need for a total Hispanic market strategy to drive business results.
Summit content will focus on the two interdependent success factors for building profitable Hispanic business growth outcomes:
Further, there will be several content tracks that will support each of these critical areas. For more
information, visit: www.chlexecutivesummit.com